Our Story

Welcome to Wilder and Soul!

Established in 2018, our boho boutique is a passion project born from a desire for balance and creative expression. As a stay-at-home mom, I founded the boutique to merge my love for fashion with the precious moments spent with my children. 

With a background in fashion design, I embarked on this journey to bring unique, bohemian-inspired designs to life. Committed to family values, our boutique thrives on the principle of creating meaningful connections through style. 

Additionally, our commitment extends to supporting veterans, as my husband, a proud veteran, plays an integral role in our shared vision. At our core, we cherish the values of family and togetherness, and it reflects in every design. With a veteran husband adding a special touch to our commitment, and my mom's steadfast support, our boutique is a tribute to the strength found in familial bonds and creative endeavors.

Welcome to a space, where family, fashion, and freedom converge in beautifully curated collections.

We are so excited to have you join our Wilder and Soul Fam! 

XOXO,

Beth, Jay, + Mirna aka mom <3

Every Hat Helps

When you shop with us, you're not just buying a quality hat—you’re stepping into something bigger. We give 3% of every sale to Children’s Relief International (CRI), a ministry sharing the light of Christ with the poor in Word and deed.

CRI partners with local leaders to serve widows, refugees, orphans, and families in deep poverty across Malawi, South Asia, Mozambique, Jordan, and more. Your support helps bring practical care and Gospel hope to those who need it most.

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This is Hill Country

CRI partners with local leaders in hard places—what they call “hill country”—to serve the poor in both Word and deed.

Our Partnership with CRI

Over the past year, we kept crossing paths with CRI—and it began to feel like more than coincidence. The way they serve the poor in both Word and deed, through long-term partnerships with local leaders, resonated deeply with us. As we prayed through where to give and how to use our business for something bigger, we felt clearly led to partner with CRI.

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Every purchase supports CRI’s ministries around the world—meeting urgent needs through education, nutrition, housing, and discipleship.